March 22, 2010

Social Media in Plain English. 

March 22, 2010
It’s not just about Twitter, but it’s about blogs too. Pinball Publishing is a printing company located in Portland who has social media down. They display personality through their blog (pictured), where they post about projects that they are working on and show off some of the work that they have completed. From these displays and the ability for people to comment on things, this builds relationships between the clients and consumers with the printer itself. 

It’s not just about Twitter, but it’s about blogs too. Pinball Publishing is a printing company located in Portland who has social media down. They display personality through their blog (pictured), where they post about projects that they are working on and show off some of the work that they have completed. From these displays and the ability for people to comment on things, this builds relationships between the clients and consumers with the printer itself. 

March 22, 2010

Presenting: 10 of the Smartest Big Brands in Social Media

March 22, 2010
March 22, 2010

Zappos Shows How Social Media Is Done

March 22, 2010

“The Break-Up is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce.”

March 22, 2010
Vistaprint is an excellent example of someone in the industry who is using the social media platform to make connections with people and create the kinds of conversations that are necessary to attract consumers in this digital age (click the photo to visit their Twitter page).

Vistaprint is an excellent example of someone in the industry who is using the social media platform to make connections with people and create the kinds of conversations that are necessary to attract consumers in this digital age (click the photo to visit their Twitter page).

March 22, 2010
78% of consumers trust peer recommendations (Aisworth, 2007). 

78% of consumers trust peer recommendations (Aisworth, 2007). 

March 22, 2010

Why should I care about social media?

  • because 3 out of 4 Americans use social technology (Forrester, 2008). 
  • because 2/3 of the global internet population visit social networks (Nielson, 2009).
  • because over 3 million Tweets are posted per day on Twitter.com and it has become a source of instant word of mouth communication.
  • because it’s a huge source of opportunities. 
  • because it provides a medium to create conversations with current and potential customers. 

The truth is, marketing is changing and consumers do not want companies to simply talk at them. If there is a means for conversation to occur then it will result in customers that are more reliable. The printing industry features a lot of repeat business; when you have clients that return regularly, it is critical to maintain relationships and social media provides this kind of opportunity. 

Your marketing strategy cannot depend upon social media. Social media will not save you, but it is something to be incorporated into already existing strategies. It can help to build your image in the mind of the consumer. If there is something such as this that can help build relationships with people in the marketplace then the question should be: why wouldn’t you care about social media?

March 22, 2010
Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.
Ron Jones